The Seltzer

The story behind the aluminum

The Seltzer burst onto the OnlyCans scene in early 2025 with a minimalist aesthetic that immediately captured the Gen-Z thirst market. Every photo is shot against a pastel background, and their “flavor drops” (limited weekly content themed around a single fruit) have become the platform’s most-subscribed series.

Signature content

• Flavor of the Week: Every Monday, a new fruit-themed photo drop — from “Blackberry Currant” to “Guava Sunset”
• The Pawpaw Series: A 12-part limited editorial shot exclusively with the rare American pawpaw fruit
• Co-branded drops: Monthly collabs with other creators (The Seltzer × The Energy was the highest-tipped drop of 2025)

The Seltzer responds to DMs within 3–5 business days, which is faster than The Cola (never) and slower than The Iced Tea (same day, every day).